We have certain expectations when it comes to the business-video experience. Those can include the way we present, the way we screen-share, and the way we interact with webinar attendees and meeting participants. As we did with rooms, we’ve developed rules and norms about how we use these solutions. Today, rooms are still a big part of the video story, but millions of us are hosting business-video meetings and webinars from our desktop-and we were doing so even before the current work-from-home trend.
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There were rules about how to use it, and we followed those rules. Business video used to be so inflexible that you had to schedule time (and IT support) in special videoconferencing-enabled rooms in the workplace. It has also become increasingly flexible. It has become old news that business video is affordable, reliable and, most importantly, easy to use. Here’s the good news: Those days aren’t just over, but, in fact, they’ve been over for several years now. A screenshot from one of the author’s various livestreams. Video was expensive and tricky for a very long time. However, it was not a trivial matter to overcome the hurdles of processing the massive amount of data that video requires and sending it across the internet securely. We always knew that the inherent value was there indeed, the benefits of upgrading remote audio meetings to remote video meetings, thus increasing the sense of immersion and connectedness, are essentially self-evident. Chapter one was the story of making business video work. We’re now entering chapter two of “The History of Business Video,” where the flexibility of video technology allows us to change the way we meet remotely.
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